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Zoomark International 2021 - the fair report

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The 19th edition of Zoomark International, which took place on November 10-12, 2021, gathered over 450 exhibitors, 60% of which were companies from outside Italy, in total from 38 different countries. During the three-day event on 55,000 m2, over 400 new products were presented, which was positively received by the Pet Business industry.

The Bologna fair was the only international event of this size in 2021 for the zoological industry. The organizers made sure that exhibitors and guests felt comfortable during the event, which this year took place despite partial restrictions caused by the COVID-19 pandemic. It was the only chance this year to meet numerous pet industry companies from around the world, which is an incentive to achieve new goals and face the current, international challenges of Pet Business.

New products were presented in an innovative way called Pet Vision, i.e. in a zone that was a preview of what awaits visitors at the exhibition stands. The zone was designed in such a way as to emphasize the latest trends, new lifestyles and relationships with animals. Pet Vision consisted of 7 product categories with the following main themes:

- New, extra-ordinary normal - pet food inspired by human recipes

 

- Living la vida lockdown - cleaning agents, disinfectants, dietary supplements strengthening the immune system, cosmetics, care equipment

 

- Pet motic - technologically advanced products and solutions

 

- Go green - ecological products using ecological packaging and short production chains

 

- Health & care - pharmaceuticals, dietary supplements, skin and hair care products

 

- Just nature - toys for active leisure in the open air, accessories for traveling by bike or car

 

- The roaring twenties- products and services that are subject to rebranding, styling or redesign

 

It can be safely said that the organizational success of the fair is a positive incentive to return to normalcy, thanks to which in a few months the international community will meet again at a large trade event, this time in Nuremberg during the Interzoo fair in May 2022.

The next edition of Zoomark will be held in Bologna in May 2023.